London's Wedding Specialists

AP are one of London’s most exciting and experienced wedding planning companies. Since 2003 our small team of designers have been driven by a desire to create the finest weddings imaginable. Often imitated — we have an Academy so it’s only natural! — but never duplicated, our approach is considered by many to be unique, highly specialised and truly exemplary.

Although many of our clients live in or around London — notably Surrey, Sussex, Hampshire, Kent, Essex & Herts — we plan weddings across the UK and overseas too. We also love planning English weddings for our international couples, especially those in the USA!

Our journey together commences with a private consultation where we get to know all about your passions and preferences. It’s also a chance for you to find answers to any questions you have about the planning process. During the consultation you will be presented with a host of unique ideas and creative concepts as we begin to lay the foundations for your wedding, ensuring a stress-free engagement and a wedding day that is… Absolute Perfection!


AP Academy

Alongside our design and planning services we also run popular online wedding planner courses! In fact our Academy happens to operate one of the UK’s most intensive wedding planning courses. See Academy for full details.

Wedding Blog

And as if that wasn’t enough, in our ever-so limited spare time we also write a blog offering useful advice, ideas and practical tips on how to plan a perfect wedding.

For the benefit of our students and the DIY brides among you, along with an analysis of all latest styles, trends and developments you will find that planning the Big Day has never been easier with our useful, free tips and tools!

Meet The Team

SamName: Sam Ketterer
Role: Director, Senior Designer & Tutor
Experience: Weddings since 2003, teaching since 2007
Loves: Sitting on a beach, Beef Rendang, Haribo and West Ham
Colour Scheme: Klein blue, silver & titanium
Season: Winter, then Spring
Dress Designer/s: Ines Di Santo, Marchesa. And Wang of course.
Entertaining Guests: Bubbly & blinis, fire performers, funky house band & DJ
Honeymoon Destination: South Pacific islands
Free Time: With 3 children, Sky, Finley & Phoenix, it’s all about family!

MarinaName: Marina Nazarova
Role: Director & Planner
Experience: Planning since 2003
Loves: Visiting new countries, Ceylon chicken, shopping
Colour Scheme: Poppy, coral & light green
Season: Spring
Dress Designer/s: Eli Saab, De La Renta
Entertaining Guests: Jazz and cocktails
Honeymoon Destination: Incredible India
Free Time: What free time would that be then!?!

EdName: Ed Close
Role: Planner & Tutor
Experience: Started at AP in 2005, tutor since 2009
Loves: Cheese on toast, sushi, decent plonk, Thailand
Colour Scheme: Cherry, moonlight and tangerine
Season: Spring
Dress Designer/s: Viktor & Rolf, Keveza
Entertaining Guests: First class catering and a top live band
Honeymoon Destination: Mauritius
Free Time: Eating out, 5-a-side, gym

ToniName: Toni Giles
Role: All Round Specialist!
Experience: Started at AP in 2009
Loves: Sunday mornings, Italian food, snow and sunsets
Colour Scheme: Dark raspberry, chocolate, forest green and silver
Season: Winter
Dress Designer/s: Currently Tornai & Zunino @ Kleinfeld
Entertaining Guests: Fireworks always go down a treat. Love comedy waiters too
Honeymoon Destination: South of France
Free Time: Family, reading, eating out, trips abroad

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Recent Posts

  • 10 Alternative Honeymoon Destinations
    - A honeymoon is a unique travel opportunity. It’s the excuse to take the ultimate holiday of a lifetime to a far-away land that none of your family or friends have ever been to. So don’t expect to find the South of France, the Maldives or any other destination that features on your typical list of Top 10 honeymoon […]
  • Wedding Dress Trends, Autumn 2017
    - Syria, Trump and Brexit aside (shocking state of affairs), what better subject to focus our attentions on in our first post of the New Year! Wedding dress trends for autumn 2017: in a nutshell, think classical silhouettes with a contemporary twist. We begin with a very swift review of the most prominent styles and trends […]
  • Wedding Planner Of The Year 2016, Finalist
    - Although we usually know when we’ve done a great job for a client, we are always appreciative when they or members of their families take the time to write to thank us for our help and guidance. Likewise it’s equally reassuring when we receive positive comments from our peers and business associates. Such independent feedback […]

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