AP: The Original London Wedding Planners!

Absolute Perfection are first-class London wedding planners driven by a desire to create some of the most beautiful weddings imaginable.

As one of the UK’s longest established wedding consultancies and the only team in London who specialise solely in these once-in-a-lifetime events, we are truly unique!

Our highly refined approach is both simple and effective. Upon encapsulating your thoughts and ideas, we will enhance them in ways you could never have imagined, before bringing the breathtaking vision exquisitely to life on the Big Day.

A strong client-base across London, Surrey and the Home Counties belies the fact that we operate throughout the UK and overseas too. We are also adept at producing the finest of timeless English weddings for our international clientele, especially those residing in the USA!

To learn more about our innovative wedding planning, design and coordination services click the blue button below. Or call us… whatever is easier!


AP Academy

Alongside our design and planning services we also run popular courses for aspiring wedding planners. Visit our Academy section for further details.


And in our ever-so-limited spare time (!!) we write a blog offering advice, ideas and practical tips plus an analysis of some of the latest styles and trends.

Meet The Team!

SamName: Sam Ketterer
Role: Director
Experience: Planning since 2003
Colour Scheme: Klein blue, silver & titanium
Season: Winter
Dress Designer/s: Ines Di Santo, Marchesa, Wang.
Entertaining Guests: Bubbly & blinis, fire performers & funky house band
Honeymoon Destination: South Pacific
Free Time: With 3 children, Sky, Finley & Phoenix, it’s all about family!

MarinaName: Marina Nazarova
Role: Director
Experience: Wedding planning since 2003
Colour Scheme: Poppy, coral & light green
Season: Spring
Dress Designer/s: Eli Saab, De La Renta
Entertaining Guests: Jazz and cocktails
Honeymoon Destination: India
Free Time: What free time would that be then!?

EdName: Ed Close
Role: Planner/Coordinator
Experience: Started at AP in 2005
Colour Scheme: Cherry, moonlight and tangerine
Season: Spring
Dress Designer/s: Viktor & Rolf, Keveza
Entertaining Guests: First class catering and a top live band
Honeymoon Destination: Mauritius
Free Time: Eating out, 5-a-side, gym

ToniName: Toni Giles
Role: All Round Specialist!
Experience: Came to AP in 2009
Colour Scheme: Dark raspberry, chocolate, forest green and silver
Season: Summer
Dress Designer/s: Currently Tornai & Zunino @ Kleinfeld
Entertaining Guests: Fireworks always go down a treat.
Honeymoon Destination: South of France
Free Time: Reading, eating out, trips abroad

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Recent Posts

  • English Wedding Awards 2017 Finalist - We are pleased to announce that for the second year in a row Absolute Perfection has been short-listed as finalists for the English Wedding Awards Best Wedding Planner in London! Again it came as a complete surprise as we didn’t enter the competition or register to be considered. We know we do a great job and so do […]
  • Just Got Engaged? Now What? - Congratulations on your recent engagement! You’re about to spend the next few weeks staring at a fantastic bit of bling on your hand as you begin organising the biggest party of your life! So where do you start? Well, our Ultimate Wedding Planning Checklist happens to be the perfect springboard. But before you head on over, we have a few words of advice […]

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