Absolute Perfection Wedding Consultancy

Congratulations on your engagement! You have an exciting few months ahead of you which will culminate in one of the most incredible days of your life. We are delighted that you are considering our services.

Absolute Perfection are a small team of premier wedding planners based in London, creating stylish, exquisite and exceptional weddings. Established in 2003, we are one of England’s most experienced wedding consultancies and still the only team in the Capital who specialise solely in these once-in-a-lifetime events!

The cornerstone of the business is a simple yet effective business philosophy of striving to deliver an exemplary, first-class service for a fair and competitive fee.

A strong client-base in London, Surrey and the Home Counties belies the fact that we can operate overseas if required. We are also adept at producing the finest of timeless English weddings for our international clientele, especially those residing in the USA.

To learn more about our innovative wedding planning, design and coordination services or to book a consultation, please call us or click the blue button below.


AP Academy

Alongside our design and planning services we also run popular courses for aspiring wedding planners. Visit our Academy section for further details.


And in our ever-so-limited spare time (!!) we write a blog offering advice, ideas and practical tips plus an analysis of some of the latest styles and trends.

Meet The Team!

SamName: Sam Ketterer
Role: Director
Experience: Planning since 2003
Colour Scheme: Klein blue, silver & titanium
Season: Winter
Dress Designer/s: Ines Di Santo, Marchesa, Wang
Entertaining Guests: Bubbly & blinis, fire performers & funky house band
Honeymoon Destination: South Pacific
Free Time: With 3 children, Sky, Finley & Phoenix, it’s all about family!

MarinaName: Marina Nazarova
Role: Director
Experience: Wedding planning since 2003
Colour Scheme: Poppy, coral & light green
Season: Spring
Dress Designer/s: Eli Saab, De La Renta
Entertaining Guests: Jazz and cocktails
Honeymoon Destination: India
Free Time: What free time would that be then!?

EdName: Ed Close
Role: Planner/Coordinator
Experience: Started at AP in 2005
Colour Scheme: Cherry, moonlight and tangerine
Season: Spring
Dress Designer/s: Viktor & Rolf, Keveza
Entertaining Guests: First class catering and a top live band
Honeymoon Destination: Mauritius
Free Time: Eating out, 5-a-side, gym

ToniName: Toni Giles
Role: All Round Specialist!
Experience: Came to AP in 2009
Colour Scheme: Dark raspberry, chocolate, forest green and silver
Season: Summer
Dress Designer/s: Currently Tornai & Zunino @ Kleinfeld
Entertaining Guests: Fireworks always go down a treat
Honeymoon Destination: South of France
Free Time: Reading, eating out, trips abroad

Book A Consultation OR Get A Quote!

About Us

Excerpt from an interview with careers website, My Job Search.

When Sam and Marina got engaged in 2003, little did they know that a few months later they would both be following very different career paths!

Sam has a degree in Philosophy and a background in publishing, whilst Marina has a degree in Business & Marketing and a background in catering. But when they started to plan their own wedding they fell in love with the task in hand and began to contemplate setting up their own wedding planning business. A few months later Absolute Perfection was born!

The foundations for the business were laid during the dark winter months in late 2003 and early 2004. At the time they were holding down their own jobs, setting up a new business and planning their own wedding, all at the same time.

“It was the start of the 70 hour a week,” explained Sam, “that rolled on for almost 6 months!”

He continued,

“Our very first client was booked in March 2004 – an American couple living in Colorado who wanted a simple humanist wedding on the Isle of Mann. It was a small budget, only a handful of guests attended and we didn’t make any money from it. However it was a beautiful wedding that we designed and planned it as if it was our own.”

“We still approach and manage each wedding today in exactly the same way we did our first wedding on the Isle of Mann all those years ago. It is an approach that has become deeply ingrained within the company.”


Recent Posts

  • Recommended Venues & Suppliers List - Invitation To Join Our Recommended Venues & Suppliers Database We are on the look-out for some new and exceptional wedding venues, services and suppliers! So we want to hear from you today if you meet any of the following criteria: Exceptional New Wedding Venue Talented New Wedding Service or Supplier Established, First-Class Wedding Venue, Service or Supplier, […]
  • Enchanting Orangery Wedding Venues – UK - Many of the most fashionable country houses and stately homes of the 17th, 18th and 19th centuries had an orangery to house their citrus trees during the cold winter months. Fast-forward two or three hundred years and we find there are few better places to tie the knot or celebrate a wedding than in one […]

Notable Press