Bespoke & Luxury Wedding Planners

Established in 2003, AP are one of London’s most experienced wedding planning companies. Uniquely, we specialise solely in weddings. This enables us to focus all our energies on delivering the discreet and highly attentive service that our couples expect and deserve.

Our friendly team of planners and designers are equally adept at organising small and intimate weddings as they are elaborate 5 day celebrations for 400 or more. And we have worked with many of the UK’s premier venues such as Blenheim Palace, Highclere Castle, Hampton Court Palace and Kensington Palace.

Although many of our couples live and marry in and around London and the Home Counties, we do in fact plan weddings throughout the UK and overseas. We also love planning weddings in the UK for our clients residing overseas, especially those in the USA, China and Russia.

Your journey with us commences with a private consultation so that we can get a clear understanding of your personalities and passions. We will then develop and design the wedding of your dreams, ensuring a stress-free engagement and a wedding day that can only be described as… Absolute Perfection!

Call now to book a consultation.

Our Wedding Planning Academy

Alongside our wedding planning services we also run popular online wedding planner courses for aspiring wedding designers and DIY brides! Our Academy happens to operate one of the UK’s most intensive wedding planning courses and our latest training course is a comprehensive distance learning program that will teach you all about wedding planning, including setting up and running a wedding planning business. See our Wedding Academy for full details.

Wedding Blog

And as if planning and teaching weren’t enough, in our ever-so limited spare time we also write a Wedding Planning Blog offering useful advice, unique wedding ideas and practical tips on how to plan a perfect wedding.

For the benefit of our students and the DIY brides among you, along with an analysis of all latest wedding styles, trends and developments you will find that planning a wedding has never been easier with our useful, free wedding planning tips and tools, such as our wedding planning checklist, wedding calculator and wedding dress finder!

Meet The Team

SamName: Sam Ketterer
Role: Director, Senior Planner & Tutor
Experience: Weddings since 2003, Teaching since 2007
Loves: Sitting on a beach, Beef Rendang, Haribo and West Ham
Colour Scheme: Klein blue & silver or titanium
Season: Winter, then Spring
Dress Designer/s: Ines Di Santo, Marchesa. And Wang of course.
Entertaining Guests: Bubbly & blinis, fire performers, funky house band & DJ til AM
Honeymoon Destination: South Pacific islands
Free Time: With 3 children, Sky, Finley & Phoenix, it’s all about family!

MarinaName: Marina Nazarova
Role: Director & Planner
Experience: Weddings since 2003
Loves: Visiting new countries, Ceylon chicken, shopping
Colour Scheme: Poppy, coral & light green
Season: Spring
Dress Designer/s: Eli Saab, De La Renta
Entertaining Guests: Cocktails & Jazz, then more cocktails!
Honeymoon Destination: India or Thailand
Free Time: What free time would that be then!?!

EdName: Ed Close
Role: Planner & Tutor
Experience: Weddings since 2005, Tutor since 2009
Loves: Cheese on toast, sushi, decent plonk, Thailand
Colour Scheme: Cherry, moonlight and tangerine
Season: Spring
Dress Designer/s: Viktor & Rolf, Keveza
Entertaining Guests: First class catering and a top live band
Honeymoon Destination: Mauritius
Free Time: Eating out, 5-a-side, gym

ToniName: Toni Giles
Role: All Round Specialist!
Experience: Weddings since 2009
Loves: Sunday mornings, Italian food, snow and sunsets
Colour Scheme: Dark raspberry, chocolate and forest green and silver
Season: Winter
Dress Designer/s: Currently Tornai & Zunino @ Kleinfeld
Entertaining Guests: Fireworks always go down a treat. Love comedy waiters too
Honeymoon Destination: South of France
Free Time: Family, reading, eating out, trips abroad

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Recent Posts

  • Wedding Dress Trends, Autumn 2017
    - Syria, Trump and Brexit aside (shocking state of affairs), what better subject to focus our attentions on in our first post of the New Year! Wedding dress trends for autumn 2017: in a nutshell, think classical silhouettes with a contemporary twist. We begin with a very swift review of the most prominent styles and trends […]
  • Wedding Planner Of The Year 2016, Finalist
    - Although we usually know when we’ve done a great job for a client, we are always appreciative when they or members of their families take the time to write to thank us for our help and guidance. Likewise it’s equally reassuring when we receive positive comments from our peers and business associates. Such independent feedback […]
  • Calligraphy For Weddings
    - Calligraphy is a beautiful, ancient art form that has seen a revival within the wedding industry in recent years. And as each season passes we see an ever wider range of ornate, elegant and impressive hand-drawn scripts adorning the most stylish and luxurious wedding stationery. The upsurge is partly due to the likes of highly […]

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