First Class Weddings, Impeccably Planned

AP are a small team of top London wedding planners with a passion for creating stylish and exquisite weddings. We are proud to be one of the most experienced wedding consultancies in the UK and one of a handful in the Capital who specialise solely in these once-in-a-lifetime events.

A strong client-base in London, Surrey and the Home Counties belies the fact that we can plan a wedding practically anywhere in the world, and especially so in Italy, Greece & Croatia where we have an extensive network of tried and trusted venues and suppliers to call upon.

We are also rather adept at producing the finest of timeless English weddings for our clientele overseas, in particular those based in the USA and China!

To find out about our innovative wedding planning services, please Click Here. Or to book a consultation, just pick up the phone or click the blue button below.


AP Academy

Alongside our design, coordination and planning services we also run popular courses for aspiring wedding planners. Visit our Academy section for further details.


And in our ever-so-limited spare time (!!) we write a blog offering free advice, ideas and practical tips as well as showcasing some of the finest venues and suppliers in the country.

Meet The Team!

SamName: Sam Ketterer
Role: Director
Experience: Designing & planning since 2003
Colour Scheme: Klein blue, silver & titanium
Season: Winter
Dress Designer/s: Ines Di Santo, Marchesa, Wang
Entertaining Guests: Bubbly & blinis, fire performers, top funky house band
Honeymoon Destination: South Pacific
Free Time: With 3 children, Sky, Finley & Phoenix, it’s all about family!

MarinaName: Marina Nazarova
Role: Director
Experience: approaching 15 years in the industry!
Colour Scheme: Poppy, coral & light green
Season: Spring
Dress Designer/s: Eli Saab, De La Renta
Entertaining Guests: Comedy waiters… great wedding entertainment!
Honeymoon Destination: India
Free Time: What free time would that be then!?

EdName: Ed Close
Role: Designer/Coordinator
Experience: Started at AP in 2005
Colour Scheme: Cherry, moonlight and tangerine
Season: Spring
Dress Designer/s: Viktor & Rolf, Keveza
Entertaining Guests: First class catering and a top live band
Honeymoon Destination: Mauritius
Free Time: Eating out, 5-a-side, gym

ToniName: Toni Giles
Role: All Round Specialist!
Experience: Came to AP in 2009
Colour Scheme: Dark raspberry, chocolate, forest green and silver
Season: Summer
Dress Designer/s: Currently Tornai & Zunino @ Kleinfeld
Entertaining Guests: Fireworks always go down a treat
Honeymoon Destination: South of France
Free Time: Reading, eating out, trips abroad

Book A Consultation OR Get A Quote!

About Us

Excerpt from an interview with careers website, My Job Search.

When Sam and Marina got engaged in 2003, little did they know that they would both soon be following very different career paths!

Sam has a degree in Philosophy and a background in publishing, whilst Marina has a degree in Business & Marketing and a background in catering. But when they started to plan their own wedding they fell in love with the task in hand and began to contemplate setting up their own wedding planning business. A few months later Absolute Perfection was born!

The foundations for the business were laid during the dark winter months in late 2003 and early 2004. At the time they were holding down their own jobs, setting up a new business and planning their own wedding, all at the same time.

“It was the start of the 70 hour a week,” explained Sam, “that rolled on for almost 6 months!”

He continued,

“Our very first client was booked in March 2004 – an American couple living in Colorado who wanted a simple humanist wedding on the Isle of Mann. It was a small budget, only a handful of guests attended and we didn’t make any money from it. However it was a beautiful wedding that we designed and planned it as if it was our own.”

“We still approach and manage each wedding today in exactly the same way we did our first wedding on the Isle of Mann all those years ago. It is an approach that has become deeply ingrained within the company.”


Latest Post

  • Seen The Dress But Don’t Know Who Designed It? - Having spent weeks visiting all the local bridal stores and searching what feels like the whole, entire internet, you have at last spotted the most incredible wedding dress on some random web page or social media website. The problem is, all you have is an image to go by. You have no idea of the name of […]

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