AP Wedding Planners

AP are a small team of discreet London wedding planners creating stylish, exclusive and exceptional weddings.

Since 2003 we have proudly produced a plethora of beautiful, breathtaking and ultimately fun weddings! Personable, professional and attentive, our bespoke services are uniquely tailored to meet the requirements of each couple we have the honour to work with.

A strong client-base in London, Surrey and the Home Counties belies the fact that we operate across the UK and overseas too. We are also adept at designing fine English weddings for our international clientele, especially those residing in the USA!

Our journey together will commence when you click the blue button below! It’s the perfect opportunity for us to learn about your passions and preferences and you to find out about the planning process. You will also be presented with a host of original ideas and creative concepts as we begin laying the foundations for your Big Day, ensuring a stress-free engagement and a wedding that’s… Absolute Perfection!


AP Academy

Alongside our design and planning services we also run popular courses for aspiring wedding planners and DIY brides in need of some professional help. Visit our Academy for further details.


And in our ever-so-limited spare time (!!) we write a blog offering advice, ideas and practical tips plus an analysis of some of the latest styles and trends.

Meet The Team!

SamName: Sam Ketterer
Role: Director
Experience: Proudly creating weddings since 2003
Colour Scheme: Klein blue, silver & titanium
Season: Winter, then Spring
Dress Designer/s: Ines Di Santo, Marchesa. And Wang of course
Entertaining Guests: Bubbly & blinis, fire performers & funky house band
Honeymoon Destination: South Pacific islands
Free Time: With 3 children, Sky, Finley & Phoenix, it’s all about family!

MarinaName: Marina Nazarova
Role: Director
Experience: Started planning in 2003
Colour Scheme: Poppy, coral & light green
Season: Spring
Dress Designer/s: Eli Saab, De La Renta
Entertaining Guests: Jazz and cocktails
Honeymoon Destination: Incredible India
Free Time: What free time would that be then!?!

EdName: Ed Close
Role: Designer/Coordinator
Experience: Started at AP in 2005, tutor since 2009
Colour Scheme: Cherry, moonlight and tangerine
Season: Spring
Dress Designer/s: Viktor & Rolf, Keveza
Entertaining Guests: First class catering and a top live band
Honeymoon Destination: Mauritius
Free Time: Eating out, 5-a-side, gym

ToniName: Toni Giles
Role: All Round Specialist!
Experience: Came to AP in 2009
Colour Scheme: Dark raspberry, chocolate, forest green and silver
Season: Winter
Dress Designer/s: Currently Tornai & Zunino @ Kleinfeld
Entertaining Guests: Fireworks always go down a treat. Love comedy waiters too
Honeymoon Destination: South of France
Free Time: Family, reading, eating out, trips abroad

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Recent Posts

  • Just Got Engaged? Now What? - Congratulations on your recent engagement! You’re about to spend the next few weeks staring at a fantastic bit of bling on your hand as you begin organising the biggest party of your life! So where do you start? Well, our Ultimate Wedding Planning Checklist happens to be the perfect springboard. (Wedding Wire also has produced a decent checklist too click here). But before you […]
  • Exquisite Engagement Rings - Found the girl you want to spend the rest of your life with? Ready to ‘Pop The Question’? Sounds like it’s time to go shopping for engagement rings! (Gulp…) According to recent research by Wedding Wire, most men still bravely venture out alone on this fateful quest. But there remains a sizeable minority – estimated […]
  • Diamond Engagement Rings: The 5C’s - Finding the perfect diamond engagement ring takes a lot of thought, time and effort, not to mention cold, hard cash! There are a seemingly endless list of factors to consider and pitfalls to avoid. Style, shape, setting, stone (or stones), sizes, carats, cuts, clarities, colours… It’s definitely not for the faint-hearted! So today we show you what to […]

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