First Class Weddings, Impeccably Planned

AP are discreet, luxury wedding planners with a passion for creating stylish and exceptional weddings. Within the wedding planning industry we happen to be really rather unique! For not only have we been planning weddings since way back in 2003, but we only do weddings – we don’t touch parties, anniversaries, Bar/Bat Mitzvahs or corporate events.

Over the years have worked with many of the finest venues in the UK, shamelessly name-dropping Blenheim Palace, Highclere Castle, Hampton Court, Ashford Castle, Eastnor Castle, Babbington, Cliveden, ORNC & The Ritz, to name but a few! We have also forged close links with thousands of talented suppliers, many of whom will go the extra mile for our discerning clients. From walking down the aisle in a gorgeous Mauro Adami bridal dress to arriving in style at the reception in a Sikorsky helicopter, we proudly possess one of the most extensive venue and supplier databases in the industry.

With offices in London and Surrey we operate across the UK and Europe too. But no matter where you reside or where you wish to get married, our sole priority is to ensure your engagement remains stress-free and your wedding day… Absolute Perfection.

For more information on how we operate, do take a quick look at Our Services.

If you would like a quick quote, click the link at the very top of the page.

And for all you old school out there, please call us on 0207 112 8008 (strictly clients/potential clients only).


AP Academy

Alongside our design, coordination and planning services we also run popular courses for aspiring wedding planners. Visit our Academy section for further details.

Meet The Team!

SamName: Sam Ketterer
Role: Director
Experience: Designing & planning since 2003
Colour Scheme: Klein blue, silver & titanium
Season: Winter
Dress Designer/s: Ines Di Santo, Marchesa, Wang
Entertaining Guests: Bubbly & blinis, fire performers, top funky house band
Honeymoon Destination: South Pacific
Free Time: With 3 children, Sky, Finley & Phoenix, it’s all about family!

MarinaName: Marina Nazarova
Role: Director
Experience: approaching 15 years in the industry!
Colour Scheme: Poppy, coral & light green
Season: Spring
Dress Designer/s: Eli Saab, De La Renta
Entertaining Guests: Fairground rides and comedy waiters… great entertainment!
Honeymoon Destination: India
Free Time: What free time would that be then!?

EdName: Ed Close
Role: Designer/Coordinator
Experience: Started at AP in 2005
Colour Scheme: Cherry, moonlight and tangerine
Season: Spring
Dress Designer/s: Viktor & Rolf, Keveza
Entertaining Guests: First class catering and a top live band
Honeymoon Destination: Mauritius
Free Time: Eating out, 5-a-side, gym

ToniName: Toni Giles
Role: All Round Specialist!
Experience: Came to AP in 2009
Colour Scheme: Dark raspberry, chocolate, forest green and silver
Season: Summer
Dress Designer/s: Currently Tornai & Zunino @ Kleinfeld
Entertaining Guests: Fireworks always go down a treat
Honeymoon Destination: South of France
Free Time: Reading, eating out, trips abroad

Quick Quote or Consultation

About Us

Excerpt from careers website, My Job Search.

When Sam and Marina got engaged, little did they know they would soon be following very different career paths.

Sam has a degree in Philosophy whilst Marina has a degree in Business & Marketing. But when they started planning their own wedding in 2003 they fell in love with the task in hand and decided to set up their own wedding planning company. A short while later Absolute Perfection was born!

“Our very first client was booked in March 2004 – an American couple living in Colorado who wanted a simple humanist wedding on the Isle of Mann. It was a small budget, only a handful of guests attended and we didn’t make any money. But it was a beautiful wedding that we designed and planned it as if it was our own.”

“Today we still approach each wedding in exactly the same way… It’s an approach that is deeply ingrained within the company.”


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