When AP Directors Sam and Marina got engaged, little did they know that they would soon be following very different career paths. Sam has a degree in Philosophy and a background in publishing, whilst Marina has a degree in Business & Marketing and a background in catering. But when they started planning their own wedding they fell in love with the task in hand. A short while later Absolute Perfection was born!

The foundations were laid during the dark winter months of 2003/2004. At the time they were holding down separate jobs, setting up a new business and planning their own wedding, all at the same time.

"It was the start of a 70 hour a week," explained Sam, "that rolled on for 6 months!" He continues,

"Our very first client was booked in March 2004 – an American couple living in Colorado who wanted a simple humanist wedding on the Isle of Mann. It was a small budget and only a handful of guests attended. But it was a beautiful wedding that we designed and planned as if it were our own."

"Today we still manage every wedding in precisely the same way... It's an approach that's deeply ingrained within the company."


Some of our clients simply do not have the time to plan a wedding, whilst others want the task done precisely and professionally. The fact is, organising a wedding with all the hopes, dreams and expectations that such a task entails takes an incredible amount of time and effort, to say nothing of the stress and worry. The intricacies and complexities are unique and the stress can at times become unmanageable. It is certainly a challenge unlike any you will have encountered before, unless of course you were previously married!

With so much to do and so little time to do it, hiring AP is an excellent way to ensure that you make the most of your engagement, safe in the knowledge that your Big Day is being designed and managed by experienced professionals.



We possess more than 15 years of dedicated wedding planning experience, organising weddings here in the UK and overseas.


We have links to all the best venues and suppliers in the industry, many of whom will strive to go the extra mile for you, simply for being an AP client!


Utilising our intimate and extensive knowledge of the wedding planning process, we guarantee we will work tirelessly on your behalf to design and create the wedding of your dreams!


A short selection of noteworthy, snap comments from some satisfied clients. References available upon request.

"Couldn’t have done it without you!" Jameson, Groom (also Becky, Fadi, Stephanie and Rachel among others)

"You are a wedding god!" Anonymous M.O.B.

"Wow, I have the best wedding planner ever!" Jennifer, Bride

"Truly noticed and appreciated." Cristal, Bride

"A first-class service from consummate professionals." Alice, Bride

"Utterly dependable." Hannah, Bride

"We are all indebted to your dedication and hard work behind the scenes." Anonymous F.O.B.

"Absolute Perfection – we couldn’t have asked for more!" Maria, Bride

"Our day was perfect. Thank you!" Chris & Minnie

"We are truly grateful for all your help. You took a great burden from our shoulders." Hannah and Ed

"My husband (!!) and I wanted to say a big thank you for the amazing job you did." Deborah & Avi


Sam, Director

Colour Scheme: Klein blue, cream & silver

Season: Winter, for some R&R!

Dress Designer/s: Di Santo, Marchesa, Wang

Venue: Too many to choose from!

Overseas Destination: Thailand

Honeymoon Destination: South Pacific

Top Tip: Make the most of it… it’s going to fly by

Marina, Director

Colour Scheme: Poppy, coral & light green

Season: Spring

Dress Designer/s: Eli Saab, De La Renta

Venue: Highclere

Overseas Destination: Croatia

Honeymoon Destination: India

Top Tip: Don't skimp on the 3 F's - Food, Fun n Fotos!

Toni, Planner

Colour Scheme: Plum, chocolate, forest green & silver

Season: Late summer

Dress Designer/s: Pnina Tornai

Venue: Rushton Hall

Overseas Destination: New York

Honeymoon Destination: South of France

Top Tip: Negotiate, negotiate, negotiate!


First and foremost is our understanding that this is your wedding! You will remain in complete control throughout the planning process and we will never try to push you towards venues, services, suppliers, designs or ideas that you are not 100% comfortable with.


A consultation is the first step and usually takes place in your home, office, local bar/restaurant/hotel, at our offices or via zoom, skype or even telephone if you'd prefer. It's the ideal  opportunity for us to get to know each other and to ensure that we are compatible (we don't suit every couple we meet!). And of course it enables us to gain a clear insight into your personal  priorities, aims, objectives, thoughts and requirements for the Big Day.

During the consultation, much of the focus will be on aesthetics as we examine innovative ways to entice the senses and enhance your guest's experience.  Alongside a host of creative ideas, designs and concepts, we will also provide you with helpful advice on a range of practical considerations, many of which you will not have even contemplated.

By the end of the meeting we will have the outline of a blueprint for your wedding and a bespoke plan of action on how to bring the designs, concepts and ideas vividly to life.


Be assured that the Design element doesn't suddenly stop when we move to the Planning Stage. In fact for us it never stops, even on the wedding day itself because we know that the difference between a good wedding and a truly great wedding our relentless attention to all the finer details. We appreciate that your priorities and requirements may change as your knowledge and understanding of the wedding planning process develops. So we try not to overload you with too many creative suggestions early on in the design and planning stages. The plan of action is therefore always a fluid 'work in progress' that develops over time.

Although we have close working relationships with many of the UK's best venues and suppliers, we are also totally independent. We therefore offer unfettered access to every suitable, identifiable venue, service or supplier here in the UK or overseas. During the Planning Stage we will draw up a bespoke shortlist of the best venues and suppliers that match your unique requirements and expectations. We will then manage your chosen few throughout your engagement, acting as the liaison between yourselves and each supplier. Naturally we ensure a swift relay of communications; organise all appointments, viewings and meetings; negotiate contract terms and provide practical, realistic solutions and directions for any issues that may arise.

But it doesn't stop there for we will gladly take care of any wedding related issue that you need help with, no matter how minor, obscure or complicated it might seem to be. For example, organising bridal party attire; chasing late RSVP's; advising on wedding etiquette, security or difficult family members; managing guest travel arrangements, hen/stag weekends, the honeymoon or even pre-nuptial agreements!

For a full breakdown of the services we provide please refer to our Services page.


Our attentive and hands-on involvement throughout the Design & Planning Stages helps to ensure your engagement remains a relaxed, fun and productive period in your life. And it's no different on the wedding day either, for having AP on-site to manage the day's proceedings, oversee the schedule and bring everything together, precisely and according to plan will enable you to make the most of every single minute of your uniquely special day.