When AP Directors Sam and Marina got engaged, little did they know that they would soon be following very different career paths. Sam has a degree in Philosophy and a background in publishing, whilst Marina has a degree in Business & Marketing and a background in catering. But when they started planning their own wedding they fell in love with the task in hand. A short while later Absolute Perfection was born!

The foundations were laid during the dark winter months of 2003/2004. At the time they were holding down separate jobs, setting up a new business and planning their own wedding, all at the same time.

"It was the start of a 70 hour a week," explained Sam, "that rolled on for 6 months!" He continues,

"Our very first client was booked in March 2004 – an American couple living in Colorado who wanted a simple humanist wedding on the Isle of Mann. It was a small budget and only a handful of guests attended. But it was a beautiful wedding that we designed and planned as if it were our own."

"Today we still manage every wedding in precisely the same way... It's an approach that's deeply ingrained within the company."


Some clients do not have the time to plan a wedding, whilst others want the task done professionally. The fact is, organising a wedding with all the hopes, dreams and expectations that go with it takes time and effort, the complexities are unique and the stress can at times become unmanageable. It's often a challenge unlike any you will have encountered before, unless of course you were previously married!

With so much to do in such a relatively short space of time, hiring AP is an opportune way to ensure that you make the most of your engagement, safe in the knowledge that your Big Day is being designed and managed by experienced professionals.



We possess many years of dedicated wedding planning experience, organising weddings here in the UK and overseas.


We have links to all the best venues and suppliers in the industry, many of whom will strive to go the extra mile for you, simply for being an AP client!


Utilising our extensive knowledge of the wedding planning process, we guarantee we will work tirelessly on your behalf to design and create the wedding of your dreams!


A short selection of noteworthy, snap comments from some satisfied clients. References available upon request.

"Couldn’t have done it without you!" Jameson, Groom (also Becky, Fadi, Stephanie and Rachel among others)

"You are a wedding god!" Anonymous M.O.B.

"Wow, I have the best wedding planner ever!" Jennifer, Bride

"Truly noticed and appreciated." Cristal, Bride

"A first-class service from consummate professionals." Alice, Bride

"Utterly dependable." Hannah, Bride

"We are all indebted to your dedication and hard work behind the scenes." Anonymous F.O.B.

"Absolute Perfection – we couldn’t have asked for more!" Maria, Bride

"Our day was perfect. Thank you!" Chris & Minnie

"We are truly grateful for all your help. You took a great burden from our shoulders." Hannah and Ed

"My husband (!!) and I wanted to say a big thank you for the amazing job you did." Deborah & Avi


Sam, Director

Colour Scheme: Klein blue, cream & silver

Season: Winter

Dress Designer/s: Di Santo, Marchesa, Wang

Venue: Too many to choose from!

Overseas Destination: Thailand

Honeymoon Destination: South Pacific

Top Tip: Make the most of it… it’s going to fly by

Marina, Director

Colour Scheme: Poppy, coral & light green

Season: Spring

Dress Designer/s: Eli Saab, De La Renta

Venue: Highclere

Overseas Destination: Croatia

Honeymoon Destination: India

Top Tip: Don't skimp on the 3 F's - Food, Fun n Fotos!


First and foremost is our understanding that this is your wedding! You will remain in complete control throughout the planning process and we will never try to push you towards venues, services, suppliers, designs or ideas that you are not 100% comfortable with.


A consultation is the first step and usually takes place in your home, office, local bar/restaurant/hotel, at our offices or via zoom, skype or even telephone if you'd prefer. It's the ideal opportunity for us to get to know each other and to ensure that we are compatible (we don't suit every couple we meet!). And of course it enables us to gain a clear insight into your personal priorities, aims and objectives for the Big Day.

During the consultation, we will carefully review your thoughts, requirements and expectations and provide you with a variety of bespoke wedding planning ideas and practical options for achieving your wedding objectives. We will also focus on enhancing the aesthetics and review a host of creative and innovative concepts to entice the senses and enhance your guest's experience.  

By the end of the meeting we will have an outline of a blueprint for your wedding and a plan of action on how to bring the designs, concepts and ideas vividly to life.


Be assured that the Design element doesn't suddenly stop when we move to the Planning Stage. It never stops, even on the wedding day itself because the difference between a good wedding and a truly great wedding is a relentless attention to all the finer details. We appreciate that your priorities and requirements may change as your knowledge and understanding of the wedding planning process develops. The plan of action is therefore always a fluid 'work in progress' that develops over time.

Although we have close working relationships with many of the UK's best venues and suppliers, we are also totally independent and offer unfettered access to every suitable, identifiable venue, service or supplier here in the UK or overseas. During the Planning Stage we will draw up a bespoke shortlist of the very best venues and suppliers that match your  requirements. We will then manage your chosen few throughout your engagement, organising all appointments, viewings and meetings; negotiating contract terms and providing practical, realistic solutions and directions for any potential issues that may arise.

But it doesn't stop there, for we will gladly take care of any wedding related issue that you need help with, no matter how minor, obscure or complicated it might seem to be. For example, organising bridal party attire; chasing late RSVP's; advising on wedding etiquette, security or difficult family members; managing guest travel arrangements, hen/stag weekends, the honeymoon or even pre-nuptial agreements!

For a full breakdown of the services we provide please refer to our Services page.


Our attentive and hands-on involvement throughout the Design & Planning Stages helps to ensure your engagement remains a stress-free, relaxed, fun and productive period in your life. And it's no different on the wedding day either, for having AP on-site to manage the day's proceedings, oversee the schedule and bring everything together smoothly, precisely and according to plan will enable you to make the most of every single minute of your uniquely special day.